While digital strategies are dominating the modern marketing landscape, traditional techniques like brochures, flyers or leaflets are still relevant today. Print design is still a popular and effective way to advertise. It is able to join a successful branding and enrich the image of a business.

In fact, physical marketing media may be more powerful than ever. In many cases, print design is a process that must be included in a company’s promotion and advertising strategy (tourist, commercial, etc.), for a service, a product such as food, cosmetics and many more.

Professional print design, besides its advertising function, is essential when its main purpose has to do with usability and information such as: creating a menu for a restaurant, designing an informational folder for a hotel, announcing a social event, in publication design, in business worksheets, etc. They highlight the content, help in the absorption of information and ultimately determine the consumer’s response.